Huawei is one of the biggest smartphone makers in the world and has the ambition of overtaking both Apple and Samsung as the top smartphone brand in the not-so-distant future. Richard Yu, Huawei's head of consumer electronics, has discussed the company's big aspirations in numerous interviews over the course of the past year, going as far as to name 2021 as the year when more Huawei phones will ship than iPhones or Galaxies, if all goes to plan. But while we wouldn't rule out the possibility of Huawei securing the top spot at some point, we wouldn't bet money on this happening as soon as Mr. Yu and company are hoping, as user experience could be seen as a factor holding back their products.
Huawei has proven itself as a capable handset maker, covering the majority of the smartphone market spectrum with low- to high-end offerings at various price points, not the least bit thanks to its Honor sub-brand, but Huawei is still a ways off in terms of software. The company's in-house developed EMUI (Emotion UI), is neither the prettiest, nor the most consistently functional or reliable Android skin out there. In fact, as of yet, the only emotion EMUI evokes in us is a collective, resounding “meh.” Thankfully, Huawei knows that there is a lot of room of improvement and is apparently already working on addressing some of the major annoyances of EMUI, chief of which are the notifications, or the lack thereof.
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